welcome, harper. >> hello. >> hello. >> we spent a year talking about the role of social media in the campaign. how important were twitter, facebook, and +*eupbs gram to e campaign? >> well, it was -- it's interesting to look at 2008 versus 2012. because in 2008 things were just starting -- >> pelley: . >> they were new toys. >> people weren't using them. i like to say like my mom wasn't using them, you know? as more people use these, as more people -- america starts using these they're incredibly important, as you can imagine. >> and are they important because when you get friends or followers on facebook or twitter or tumble -r, amplifying the campaign's message, is that better than hearing it from a politician? >> i think it's more genuine. if i share with you and you're friends on facebook you listen to what i'm saying a little bit more than someone who's far aware shares to you. we see that -- i think it's the same thing as it always has been, which is it's much easier for me to hand you a pamphlet or much easier for me to send you a postcard than for a giant organization. now we